About us

40WINKS SLEEPWEAR is the latest creation by Renee Claire, Creative Director and CEO of BedHead Pajamas in Los Angeles, California. Sprung from the same fountain of aesthetics, 40WINKS shares the whimsicality and sophistication BedHead is famous for, with a sharper focus on contemporary body styles and fashion forward designs. 40WINKS aims to please the savvy customer constantly seeking the latest trends in all areas of her life, including her pajama drawer.

Our 40WINKS girls are spontaneous and impulsive, responding to both vintage feeling and modern ideals. These women need style at great prices without sacrificing design and quality, and for these women Renee Claire created a true lifestyle brand. With 40WINKS sleepwear, she blurs the categories of innerwear and outerwear borrowing from both the bedroom and runways to develop items that are unique and valuable, because women won’t just be sleeping in these beautiful pieces, but living in them.

40WINKS SLEEPWEAR is currently available at Bloomingdales, Bloomingdales.com, Von Maur and Lord and Taylor.

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